Digital and Email Marketing Specialist

Land Intelligence is looking to hire an experienced digital and email marketing specialist to lead and manage all email marketing and marketing automation-related initiatives for the company and our various product brands.

This role will report directly to the Marketing Manager and will be a critical member of the team in driving lead acquisition, lead nurturing, and customer experience. You will work in a fast-paced environment for a growing SaaS company while leveraging leading edge marketing technology to drive Land Intelligence’s digital communication efforts.

Essential Functions

  • Own and manage email marketing and its related technology
  • Design, execute, and manage all nurture marketing email campaigns
  • Work closely with Sales on the development of sales nurture campaigns
  • Manage analytics and analyze and optimize all campaign initiatives
  • Assist with all lead capture/forms development on the website and social media
  • Assist with other functions such as landing page design and development and social media campaigns

Qualifications / Requirements

  • Currently working with a major marketing automation or email marketing app (HubSpot, Marketo, Pardot)
  • 1-4 years of email marketing campaign experience
  • Strong knowledge of HTML
  • CRM experience
  • Technical proficiency in a wide array of SaaS applications and general web-based marketing tools
  • Strategic and critical thinking abilities to design, test, and optimize high performance campaigns
Job Category: Marketing
Job Type: Full Time
Job Location: Charleston SC Columbia SC Greenville SC Myrtle Beach Remote Spartanburg SC

Apply for this position

Allowed Type(s): .pdf, .doc, .docx